Küpsiste poliitika

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1. General Information

This Cookie Policy (“Policy”) explains what cookies are used on the website of MereLinn (“Website”) available at: www.merelinn.com, and how we use them.

Upon your first visit, you can accept or reject cookies through the cookie banner settings. You may also update your preferences at any time.

Please note: This Website does not include user registration or personal accounts, and therefore no cookies are used to store user profiles or order history.

2. What are Cookies?

Cookies are small text files that are stored in your browser or device when you visit our Website. They help ensure technical functionality, enhance user experience, analyse user behaviour, and display personalized content or advertising.

Cookies may be set by us (first-party cookies) or by third-party services (third-party cookies), such as Google, Facebook, Klaviyo, Mailchimp, etc.

3. Types of Cookies We Use

3.1. Strictly Necessary Cookies (do not require consent)

Legal basis: Legitimate interest (Article 6(1)(f) GDPR)

These cookies are essential for the proper functioning of the Website and cannot be disabled. They enable:

Secure connection and protection against cyberattacks
Remembering products in the shopping cart
Payment processing
System-level authentication (e.g., admin panel access)
Spam and bot protection

Examples of services used:

WordPress / WooCommerce Core Cookies
WooCommerce Cart
Stripe, PayPal
Google reCAPTCHA
Cloudflare
Cookiebot (Consent Management)
wp-settings (WordPress interface preferences)
Sucuri (Web Application Firewall)

Retention period: from session to 1 year
(Third-party cookies may have different retention periods — please refer to the respective providers’ privacy policies.)

3.2. Analytics Cookies (require consent)

Legal basis: User consent (Article 6(1)(a) GDPR)

These cookies help us understand user behaviour and improve the Website and its functionality.

Examples of services used:

Google Analytics
Google Tag Manager
Facebook Pixel

Retention period: from 30 seconds to 2 years

3.3. Marketing Cookies (require consent)

These cookies are used to display personalized advertisements and measure ad performance.

Examples of services used:

Google Ads
Facebook / Meta Ads
Klaviyo
Mailchimp

Retention period: from 1 month to 1 year

3.4. Social Media Cookies (require consent)

These cookies are activated when you:

Interact with embedded content (e.g., posts, videos, comments) from social media platforms
Log in via third-party services (e.g., Google, Facebook, Apple ID)

Our Website does not offer login via social media for customers; this may only be used in administrative contexts (e.g., for commenting or internal access).

Examples of services used:

Facebook / Instagram (Meta)
YouTube (Google)
Google Sign-In
Facebook Login
Apple ID Login

These cookies may track your activity even outside of our Website. They are only activated after you provide your explicit consent.

4. Cookie Management

You can:

Accept or reject cookies via the banner when visiting the Website for the first time
Change or withdraw your consent at any time via the cookie banner settings
Delete cookies manually in your browser settings

Instructions for managing cookies in major browsers:

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Safari: https://support.apple.com/en-us/HT201265
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge

5. Third-Party Data Sharing

Some cookies transfer data to third-party service providers who may act as data processors or joint controllers. We have signed Data Processing Agreements (DPAs) with these providers to ensure compliance with GDPR.

Where data is transferred outside the European Union — for example, to the United States — such transfers are governed by Standard Contractual Clauses (SCCs) approved by the European Commission.

For more information, please see our Privacy Policy at https://merelinn.com/privacy-policy/.

6. Your Rights

In accordance with the GDPR, you have the right to:

Withdraw your cookie consent at any time
Request information about the purposes and scope of data processing
Request access to, rectification, or deletion of your personal data related to cookies
Lodge a complaint with your local data protection authority